About Us

Broadway Asia

Broadway Asia is among the largest production, management, distribution, licensing and touring companies of live entertainment throughout the Asia Pacific region, and its founders, Simone Genatt and Marc Routh, are two of the most active commercial Broadway producers throughout the global market. Over the last 20 years, theatrical productions by the Broadway Asia partners have played in 400 cities in over 40 countries on five continents, and have garnered more than 50 global theatrical awards through its many collaborations, including recent productions with Warner Bros. Theatrical Ventures, Rodgers & Hammerstein Theater Library, Imagem Music Publishing, Nickelodeon Recreation, DreamWorks Animation, Universal Studios, MGM Theatrical, Stage Entertainment, Elephant Eye Theatricals, S2BN, Baruch/ Frankel/Viertel/Routh, Nederlander Worldwide, Resorts World, S.M. Entertainment, and China Broadway Entertainment.

Select international productions include many Tony Award-winning musicals and other live action spectacular entertainment productions: the Broadway award-winning musical, An American in Paris; The Sound of Music; The King and I; Cinderella; The Producers; Hairspray; Rock of Ages; Legally Blonde; The Addams Family; Little Shop of Horrors; Movin’ Out; Rent; West Side Story; 42nd Street; In The Heights; Swing!; Catch Me If You Can; Joseph and the Amazing Technicolor Dreamcoat; Reel to Real, the Movies Musical; Creature from the Black Lagoon; I Love You, You’re Perfect, Now Change; Murder Ballad; Cookin’/Nanta; Stomp; Toxic Avenger; Evil Dead; Footloose; Big River; Smokey Joe’s Café; Priscilla, Queen of the Desert; ICE AGE LIVE, A Mammoth Adventure; MADAGASCAR LIVE; SpongeBob Squarepants Live; Siddhartha, The Musical; I Got Merman; Vietnamese Water Puppets; Brazil! Brazil!; Fuerzabruta and many others.

Current select productions include: the live action DreamWorks Kung Fu Panda Spectacular, directed and choreographed by Susan Stroman; Amelie, the new Broadway musical based on the award winning French film; the global tour of Andrew Lloyd Webber’s production of The Sound of Music; an extensive Mandarin language China Tour of The Sound of Music; Jay Chou’s new musical, The Secret, premiering in Mainland China; Neverland, the Peter Pan Immersive Theater Entertainment in Mainland China; Murder Ballad in Tokyo; China Goes Pop at the Edinburgh Fringe Festival; The Little Prince, Immersive Theater Production in Shanghai, and Smokey Joe’s Cafe Broadway revival.

Broadway Asia is the exclusive Asian representative for theatrical licensing for the Rodgers & Hammerstein Theater Library in Korea, Mainland China, Hong Kong, Macao, Taiwan, Indonesia, Malaysia, the Philippines, Singapore, Vietnam, Thailand, India, Argentina and Brazil, including over 100 Broadway titles. In addition, other select licensing titles include Crazy For You, An American in Paris, Amélie, Murder Ballad, Murder For Two, End of the Rainbow, Rock of Ages, and many more.

Simone Genatt – Chairman/Executive Producer

Simone Genatt, graduate of Stanford University, is the Co-Founder and Chairman of Broadway Asia, among the largest production, management, licensing and touring companies of live entertainment throughout Asia.  Over the last 20 years, theatrical productions by the Broadway Asia partners have played in 400 cities in over 40 countries on five continents, and have garnered more than 50 global theatrical awards through its many collaborations, including recent productions with Rodgers & Hammerstein, Nickelodeon, DreamWorks Animation, Universal Studios, MGM Theatrical, Warner Bros, Stage Entertainment, Elephant Eye Theatricals, Baruch/Frankel/Viertel/Routh, Nederlander Worldwide, Resorts World, and China Broadway Entertainment.

Select international productions include many Tony Award-winning musicals and other live spectacle entertainment productions:  An American in Paris; Amelie; Anastasia;The Sound of Music; The King and I; Cinderella; The Producers;  Hairspray;  Rock of Ages; Legally Blonde; The Addams Family; West Side Story; 42nd Street; In The Heights; Swing!;  Reel to Real, the Movies Musical; I Love You, You’re Perfect, Now Change; Murder Ballad; Cookin’/Nanta; Stomp; China Goes Pop; SpongeBob Squarepants Live; Ice Age Live; I Got Merman; Fuerzabruta; Neverland, The Peter Pan Immersive Theatrical Entertainment; Jay Chou's The Secret and many others.Upcoming productions include: DreamWorks Kung Fu Panda;  Immersive Entertainment productions of Golden Lotus in Hong Kong and The Little Prince in Shanghai and a revival of Smokey Joe's Cafe on Broadway.

Simone started her career as the Managing Director of The Aspen Theater Company.  She was an Apprentice to Gerald Schoenfeld, former Chairman of the Shubert Organization.  She is also a founding member of Urban Arts Partnership, one the largest arts education companies in New York. With a commitment to presenting live theatrical entertainment to cultures throughout the world, Simone Genatt remains focused on expanding the boundaries of entertainment throughout the global markets.

Marc Routh – President/Executive Producer

MARC ROUTH‘s current and recent productions are THE ENCOUNTER, IN TRANSIT, and AN AMERICAN IN PARIS (12 Tony Award Nominations including Best Musical) on Broadway, STOMP (Drama Desk Award and Obie Award for Unique Theatre Experience), and Feinstein’s/54 Below, Broadway’s award-winning nightclub. He is a 4 time Tony Award winner for THE NORMAN CONQUESTS, COMPANY, HAIRSPRAY, and THE PRODUCERS. Other Broadway productions include LEAP OF FAITH, LITTLE NIGHT MUSIC, GYPSY, SWEENEY TODD, SWING!, THE SOUND OF MUSIC, YOUNG FRANKENSTEIN, LITTLE SHOP OF HORRORS, THE WEIR, FOREVER TANGO, LEGALLY BLONDE, LOVE LETTERS, SMOKEY JOE’S CAFÉ, A FUNNY THING HAPPENED ON THE WAY TO THE FORUM, and PENN & TELLER. He presented the North American tours of the VIETNAMESE WATER PUPPET, COOKIN', STOMP, SWING!, SMOKEY JOE'S CAFÉ, HAIRSPRAY, and THE PRODUCERS in Asia. Routh is an Adjunct Professor of the Graduate Department of Theatre Studies at Brooklyn College and served as the president of The League of Off-Broadway Theatres and Producers for 8 years.

Jessica R. Jenen – Senior General Manager

Jessica R. Jenen, has been a producer/theatrical manager for over 25 years. Broadway: An Evening with Patti Lupone and Mandy Patinkin; VENUS IN FUR (Tony nomination), in 2014 was the most produced new play in America. As Executive Producer of THE BROADWAY COMPANY with partner Jon B. Platt: I'LL EAT YOU LAST, THE HEIRESS, CAT ON A HOT TIN ROOF, DEATH OF A SALESMAN, CLYBOURNE PARK, NICE WORK IF YOU CAN GET IT. As President of JRJ Productions: Consulting Producer/GM of ONE LOVE: THE BOB MARLEY MUSICAL; Producer for Knight Blanc on Chuck Mee’s THE GLORY OF THE WORLD; Interim Executive Producer at WP Theater, Consulting Producer at Maximum Entertainment Productions. Ms. Jenen was the originating producer of VENUS IN FUR as Executive Director of Classic Stage Company, where she orchestrated a dramatic financial turnaround, quadrupling the operating budget, retiring cumulative debt, securing $1.5 million in surplus, and increasing subscription income by 800%. Select producing credits: Yasmina Reza’s A SPANISH PLAY; David Ives’ NEW JERUSALEM; Chekhov’s THREE SISTERS and UNCLE VANYA; UNNATURAL ACTS; THE SEAGULL; THE TEMPEST. Broadway management credits include SMOKEY JOE'S CAFÉ, SWING and JANE EYRE.

Jackie Newman – Manager of International Licensing and Touring

Jackie Newman has served as a General Manager, Company Manager, and Licensing Manager for Broadway, Off-Broadway, and International productions for over 20 years. Starting out at Richard Frankel Productions, she has worked on productions such as SMOKEY JOES’ CAFÉ, THE ROCKY HORROR PICTURE SHOW, THE SOUND OF MUSIC, THE WEIR, and THE PRODUCERS. She continued to work in the theatre industry as an Account Manager for Joel Faden CPA P.C., where she represented numerous Tony and Academy award winning entertainment clients. She was also the Theatrical Manager for Alain Boublil Music Limited, supervising music licenses and productions including LES MISERABLES, MISS SAIGON, MARTIN GUERRE and MANHATTAN PARISIENNE. She received her MFA in Theatre Management and Producing from Columbia University.


Simone Genatt - Chairman/Executive Producer

Marc Routh - President/Executive Producer

Jessica R. Jenen - Senior General Manager

Jackie Newman - Director of International Licensing and Touring/Operations

Faye Oyang - Management Associate

James Winer - Production Assistant

Maya Novit - Intern